01
The business
A tutor teaching specialist barbering skills to television and film professionals.
Professional training
Credibility that matches the room.
Specialist training for professionals who need to judge the standard quickly.
02
The problem
Nothing online made the audience, course content or tutor's experience immediately clear.
03
Our thinking
Establish authority before contact through industry-specific language, visible credentials and clear course information.
04
What we built
- Positioning written for television and film professionals
- Clear course pages with audience, content and price
- Tutor credentials presented early
- An enquiry route built around course intakes
The result
Prospective students can judge the fit before making contact, and new courses follow a reusable structure.
New course pages and search-focused content are added as the training programme develops.