01
The business
A UK workshop restoring worn trainers by hand for customers who care about the detail.
A skilled restoration business with a website that did not reflect the quality of its work.

A UK workshop restoring worn trainers by hand for customers who care about the detail.
Services, prices and the process were unclear. Enquiries arrived through social media and were answered one by one after hours.
Answer the questions customers ask before they buy, then let the craft provide the proof.
Enquiries now arrive with enough detail to quote, while new services can be added without rebuilding the site.
Fresh photography, focused landing pages and regular reviews keep the site aligned with the work.